Product Designer | MD User Experience | Illustrator by hobby
Gympass_
A proposal for a website architecture redesign- to impact its market in 14 countries.
[The role_] UI designer, Illustrator, Prototype.
[The timeline_] 3 months.
The client_ [Gympass]
Gympass helps companies revolutionize how inactive employees
engage in physical activity, driving lasting behavioral change.
Across 14 countries and nearly 47,000 gym and studio partners, Gympass partners with corporations to craft ongoing, personalized programs that will inspire their workforce to enroll, stay motivated, and unlock their full potential.
The challenge_
Although the process I was in charge of was, at first sight, a visual issue, the challenge was very high: the client was looking for more than a visual redesign, navigation elements and tools that would invite the user to scroll but also features that were more than visually attractive, useful to sell the brand, access other areas of the site and above all engage the end-user.
Another high impact retro was that part of the process requires focusing efforts on three types of users: Those who use the membership, The HR teams that seek the memberships, and of course, corporate plans/companies.
Brand refresh: While moving forward with a redesign process of its digital platforms, the company was looking for a brand refresh, which forced the digital team to have some flexibility because of the level of iteration required from the Brand team.
The process_
The UX theme delivers all of its research and research in the visual/after-client agreement into a compelling wireframing delivery.
The UI team begins to transform the structural approach from wireframes into a visual response.
We took all the insights and transformed them into a visually compelling landing for three different users.
The solution_
A visually rich site - from the system to the elements that sought to convey the information in design and interaction - looking for a way to share relevant information with the user - avoiding long texts and looking for much more interactive modules.